MOZA Racing Brings Motorsport Icons and Next-Generation Simulation to Gamescom 2026

Cologne, Germany – August 26, 2026 – MOZA Racing, a leading global sim racing hardware manufacturer and innovator, returns to Gamescom 2026 with a diverse showcase featuring a new generation of officially licensed products developed in collaboration with leading automotive and motorsport brands, including Mercedes-Benz, Porsche, Ford and MotoGP™. The showcase highlights MOZA’s expanding simulation ecosystem, bringing together racing, flight, trucking, farming, motion, and AI-powered driver training technologies in one immersive experience.

The showcase highlights MOZA’s growing portfolio of officially licensed automotive collaborations. Alongside the latest product reveals, visitors can also experience MOZA’s existing partnerships with iconic automotive brands, including Automobili Lamborghini and Porsche featuring officially licensed steering wheels inspired by iconic vehicles, including the Lamborghini Essenza SCV12, Lamborghini Revuelto, and Porsche Mission R, bringing some of the world’s most iconic automotive designs into the simulation racing world.

Officially Licensed Products from Iconic Automotive Brands

Mercedes-Benz Steering Wheels

A major highlight of the MOZA booth is the debut of two steering wheels developed in collaboration with Mercedes-Benz, arriving at a meaningful moment as Mercedes-Benz celebrates 140 years of automotive innovation and heritage. The collaboration brings the brand’s iconic design philosophy and performance DNA into the world of sim racing, connecting the legacy of automotive excellence with the future of digital driving experiences.

Inspired by the futuristic Mercedes-Benz VISION ONE-ELEVEN, the flagship steering wheel features five integrated displays, combining advanced digital interfaces with a futuristic design inspired by Mercedes-Benz’s vision for the future of performance vehicles. Alongside it, MOZA presents the MOZA X Mercedes-Benz GT steering wheel, inspired by the dynamic character and performance heritage of Mercedes-Benz GT vehicles.

The two wheels will be showcased at both the MOZA booth and the Mercedes-Benz booth at Gamescom. In addition to the product display, Mercedes-Benz will feature five MOZA-powered simulation setups at its booth, allowing fans to experience the performance and immersion of MOZA’s simulation technology in an authentic automotive environment.

Porsche 911 GT3 RS Steering Wheel

Following the Porsche Mission R-inspired steering wheel, MOZA also showcases its latest Porsche collaboration, bringing Porsche’s motorsport heritage and engineering philosophy into the world of simulation racing.

The Porsche 911 GT3 RS steering wheel is developed based on the original vehicle CAD data, faithfully recreating the design details of one of Porsche’s most iconic high-performance cars. From the overall layout and button placement to details such as the functional horn button, MOZA stays true to the original steering wheel design. To further enhance the simulation experience, MOZA integrates sim racing-focused features, including a detachable display, delivering a more immersive and engaging driving experience.

Ford Mustang GTD Steering Wheel

MOZA also showcases the officially licensed Ford Mustang GTD steering wheel at Gamescom. Inspired by the track-focused performance and aggressive design language of Ford’s most advanced Mustang, the steering wheel brings the spirit of the Mustang GTD into the world of simulation racing. As one of the key hands-on experiences at the MOZA booth, visitors will have the opportunity to get behind the wheel and experience the design, controls, and immersive feedback of the Mustang GTD steering wheel firsthand.

Officially Licensed MotoGP™ Motorbike Simulator

Expanding beyond four-wheel motorsport, MOZA introduces its first motorbike simulation product developed in collaboration with MotoGP™. Officially licensed by MotoGP™, the system is natively supported by the MotoGP™ game franchise, bringing authentic motorcycle racing controls and immersive feedback to virtual riders.

Featuring force feedback technology, the motorbike simulator allows riders to experience more realistic control inputs and physical sensations, creating a deeper connection between the rider and the virtual bike. By combining official MotoGP™ integration with MOZA’s simulation expertise, the product opens a new chapter for immersive two-wheel racing experiences.

A Complete Ecosystem Beyond Racing Simulation

Beyond licensed products, MOZA’s Gamescom 2026 showcase demonstrates the company’s vision of creating a complete simulation ecosystem.

The booth features a wide range of technologies covering:

• Racing simulation hardware, including direct drive wheelbases, steering wheels, active pedals, and accessories

• Motion simulation systems for enhanced physical feedback

• AI-powered driving technologies, including MOZA AI Coach and AI Motion

• Flight simulation hardware

• Truck simulation solutions

• Farming simulation equipment

MOZA PHF Pedal Haptic Feedback Module

Beyond its impressive lineup of showcases and activations, MOZA is also proud to introduce the all-new PHF Pedal Haptic Feedback Module, engineered to deliver precise, nuanced tactile feedback directly through the pedals. By enhancing pedal feel and responsiveness, this new accessory brings greater immersion and control to every drive while further refining overall pedal performance.

The PHF Module offers broad compatibility with MOZA’s full range of non-active pedal sets, including the MOZA SR-P, SR-P Lite, SRP2, SRP Lite2 and CRP2 pedal systems.

Explore the full product details here:

MOZA PHF PEDAL HAPTIC FEEDBACK MODULE >

Interactive Experiences and Community Activities

Beyond product demonstrations, MOZA is bringing a variety of interactive experiences to Gamescom, allowing visitors to compete, engage, and become part of the MOZA community.

MOZA Leaderboard Challenge

The MOZA Leaderboard Challenge invites visitors to test their driving skills across selected simulation setups and compete for the fastest lap times. At the end of each show day, the top three drivers on the leaderboard will have the chance to win MOZA prizes, creating an exciting challenge for racing fans of all skill levels.

Visitors can also join MOZA booth activities, share their Gamescom experience, and receive exclusive MOZA merchandise packs for a chance to take home a piece of the experience.

Xbox Digital Passport

As part of the Xbox Digital Passport event, MOZA is also joining forces with Xbox to create an interactive Gamescom experience. Visitors can explore selected partner booths, collect digital stamps, and unlock opportunities to win exciting prizes, including the MOZA R3 Racing Wheel Bundle. As one of the featured stops, the MOZA booth invites visitors to experience the latest simulation technologies firsthand.

AI vs Human Racing Challenge

A highlight at the MOZA booth is the AI vs Human Driver Challenge, demonstrating how AI can empower drivers and enhance the learning experience. MOZA global ambassador Dirk Schouten and three-time F1 Esports World Champion Jarno Opmeer will join the challenge at the booth on August 29th, putting their skills against MOZA's AI Coach in an exciting human vs AI showdown. The event will also be livestreamed on the official MOZA YouTube channel, allowing racing fans around the world to experience the action.

MOZA AI Coach is the first AI coaching software in sim racing capable of actively controlling compatible hardware, allowing users to learn through direct physical interaction. By guiding steering and pedal inputs, AI Coach helps drivers experience correct techniques, build muscle memory, and improve their skills—using AI as a personal coach and training partner rather than a replacement for human ability.

By bringing AI guidance from the screen into the physical world, MOZA AI Coach represents a new approach to driver training, where technology works alongside people to help them become faster drivers.

Experience the Future of Simulation at Gamescom 2026

From officially licensed automotive collaborations to AI-powered innovations, MOZA Racing’s Gamescom 2026 showcase represents the company’s continued commitment to pushing the boundaries of immersive simulation.

Visitors can experience the latest MOZA products at Hall 10.1, Booth A022 during Gamescom 2026 in Cologne, Germany, from August 26–30.

Through these activities, MOZA aims to bring the excitement of motorsport closer to the global gaming community and showcase how advanced simulation technology continues to redefine virtual driving experiences.